Gizmodo Grabs The Santa Claw

Awesome news for all of you Santa Claw addicts…The Santa Claw is coming back!

Gizmodo invited The Santa Claw to be part of this year’s Gizmodo Gallery in NYC, which features some of the wildest devices they’ve blogged about on their site. In case you aren’t familiar with Gizmodo, it is THE gadget blog, covering nearly everything in the gadget and technology world. So, you can see why we’re super excited and honored to be a part of their gallery.

As you might remember, last year we built (yep—from scratch) the world’s largest remote-controlled claw game and then invited people from all over to log on and play. The response was overwhelming; over 330,000 people visited, and some waited in line for eight hours for their turn to play. And, in the end, we shipped out over 4,000 prizes to our winners. It was amazing and so much fun for us.

So in case you missed it the first time around or have missed playing for the last 6 months, you can log on December 5–10 and play The Santa Claw.

http://vimeo.com/19397620

Via: RealArtBlog

The Roller Disco Doors Are Open

Dayton’s Urban Nights is almost here, and Real Art has big plans: we’re hanging up our mirror ball, rolling out the skates, turning up the Bee Gees and becoming the Real Art Roller Disco.

Come and get your dancing queen groove on with us on Friday, September 16 Tonight, from 5:00 to 9:00 p.m. We’ll provide the skates; you’ll provide the skating fever. And when you pick up your skates, share the disco love by donating to Carson’s Crew, a non-profit dedicated to finding a cure for Cystic Fibrosis.

Now if you don’t fancy yourself as much of a John Travolta and you’d rather watch others get their hustle on, that’s cool too; we have other groovy activities for you to enjoy. You can get disco fever in our retro photo booth by dressing up in our disco era costumes. There will also be far out music, stellar lights, videos and tours of the building. We’ll also be showing off Real Mart’s latest and greatest additions.

So lace up your skates, shake out your polyester suit, and come get down with us in the skating rink.  We’ll boogie woogie the night away.

Via: RealArtBlog

The World’s Smartest RV

MARV’s cinematic debut has finally arrived! Check out the story of how we transformed a yellow 1973 RV into MARV, an interactive experience with his own personality.

After you watch the video, you can track MARV’s progress as he tells students across the country about Welcome to College.

Want to learn more about MARV? Visit our portfolio for the whole story.

Via: RealArtBlog

The Santa Claw

Have you ever wondered what happens to Santa’s leftover gifts? The ones that never appeared on Christmas wish lists. Well…nothing. Until now. This year the Fat Man sent his friends at Real Art all the unused presents, and we gave them a home in The Santa Claw.

Yep we said claw. We built the biggest claw game ever. And you—or anyone in the entire world—can play the game from your own computer. Best part…if you win, we’ll send the leftover Santa goodies straight to your door.

Visit www.thesantaclaw.com for all the details. Check out the prizes, leather chaps, Dokken records, hand-held crossbows, t-shirts, Lenticular Sacred Heart Jesus, games, balls, models, scooters, skateboards and much much more. Log in now, create your customized avatar and be prepared for a clawsome good time!

2010 Hermes Real Art Style

Via: Real Art Design Group Blog

It’s that time of year again—The Greater Dayton Advertising Association’s Hermes Awards. A time to look back on all the work we’ve done collectively over the past year and a time to go out on the town to socialize with over 300 fellow Dayton area creative, marketing and advertising professionals. This year’s event was held at the Dayton Masonic Center and featured a moving video tribute to one of Dayton’s long-time and best loved designer, teacher and friend, Dan Johnson. In memory of Dan, GDAA and DCS have renamed the Student award as the “Dan Johnson Award”. This year the award was presented to three students: Real Art’s own interactive intern, Tyler Spahr, Anthony Wartinger and Reka Juhasz

2010 turned out to be a special year for Real Art as we were presented with a total of 29 awards. The unprecedented haul included a triple crown of Interactive Media awards for a total of nine Gold Addy’s or coveted “Hermes heads” and two overall “judges awards” which will all automatically move on to the American Advertising Federation’s 5th District competition covering Ohio, Kentucky, and West Virginia. The District winners will then move on to the national ADDY Awards in June.

Gold Addy’s were awarded to Real Art for the following categories and pieces:

Arkansas Children's Annual Report: Scout's Honor
Project—Arkansas Children’s Hospital Annual Report
Category—Collateral Material

greater Dayton Area Hospital Association Flip Books
Project—Greater Dayton Area Hospital Association Flip Books
Category—Collateral Material

Dayton Children's: Just Right
Project—Children’s Medical Center of Dayton TV Spots
Category—Television, over $1,000
Shayla | Burr | Layla | Nate

Greater Dayton Area Hospital Association Web Site
Project—Greater Dayton Area Hospital Association Recruitment Website
Category—Interactive Media: Business to Business


Project—Real Art Design Group GroBot Website
Category—Advertising Industry Self-Promotion

Real Art Design Group Promo Reel
Project—Real Art Design Group Promo Reel
Category—Elements of Advertising

VTechKids
Project—
VTech Electronics Website Redesign
Category—Interactive Media: Business to Consumer


Project—Wright State University Day of Innovation
Category—Non-Traditional Advertising Campaign

Ford F-150 Raptor
Project—Wunderman/Ford F-150 Raptor Microsite
Category—Interactive Media: Online Advertising

The Arkansas Children’s Hospital Annual Report and Real Art Design Group’s GroBot Website also earned Real Art two Judges Awards.

Connecting the Dots – 2009 Cincinnati Children’s Annual Report

Via: Tom Immen, By Way of: Real Art Blog

We were lucky enough to work with Cincinnati Children’s Hospital again this year on their annual report. In 2009, they launched the first of three institutes – a model that will bring doctors and researchers together in a new way that will keep docs current and researchers surrounded by real world case studies. We developed the theme “Connecting the Dots” as a way of explaining how Cincinnati Children’s is aligning research, education and patient care.

Major props are in order to Patrice for leading the design and art directing the photo shoots. Supporting credits are due to Mary for assisting in the layout, Jenn and Andrew for creative input, Crystal for the cover design, and Rob for managing a major print run that included a 24+ hour press check. Finally, thanks are due to Ryan Kurtz for the great photography, and RR Donnelley for the beautiful printing.

If you think the annual looks sharp online, you need to hold it in your hands to enjoy its unique size, gorgeous spot uv cover, and rounded corner goodness.

This annual was printed on RR Donnelley’s 16-unit KBA perfecting Rapida 105. For more info about the press or last year’s annual report visit the previous circa71 posting: G33K FIX

Bob-Bet

Congratulations to: Matthew Bowman the proud new owner of my second growbot, Bob-Bet! Thanks Matthew I hope you enjoy Bob-Bet’s company and she continues to provide years of enjoyment for you!

There’s no time like the present and that fact that this Circa71 original creation, Bob-Bet is the last of our Real Art GroBots only underscores that statement. If you are lucky enough to have been on the Real Art mailing list—this is your last chance to use your gift credit and get a genuine Real Art grobot.

Visit Bob-Bet’s profile here to place a new or revised bid

Bob-Bet

Bob-Bet
All the worms packed their suitcases and vacated these old worm and tackle boxes years ago, but Bob-ett brings them back to life and gives them a new purpose. Adorned with a variety of electrical bits and pieces, she’ll bring you hours of joy and relaxation without ever having to pick up a fishing pole.

Dimensions
13″ x 8.5″ x 13″ (H x W x D)

Plant Specimen
Blanketflower   (Gaillardia aristata)
Who doesn’t love a nice pop of color in their GroBot? From the bright mahogany to the fiery yellow, you’ll be able to enjoy the colors of this hearty flower all summer long. Simply water occasionally and pull the dried flowers off to prolong the life of these blooming beauties.

Auction Ends
June 26, 2009, @ 12 pm EST. Enter your bid to win the Grobots Bob-Bet today!


Real Art’s Grobots Adobe Site of the Day Via: Circa71
AI-NGEL Grobot Via: Circa71

Real Art is moving!

radg-is-moving-hdr
Real Art is moving to a new home.

You’ve probably heard rumors about the new Real Art world headquarters in downtown Dayton. Maybe you’ve even seen a sneak peek if you were downtown for a Dragons game. Well, the official move day is finally here. So if you’re free this weekend and have a strong back, we may need your help.

We wanted to let you know that you might experience a slight delay in response from us on Friday (June 5) and Monday (June 8) while we switch phone systems, move computers, finish packing and unpacking all of our things and sit around admiring our new diggs. Rest assured we will still meet project deadlines and take care of any issues or questions you might have. But if something comes up and you are unable to contact one of us in the Dayton office, please call the Chicago office at 312.922.0695 and they should be able to track us down.

After the move, you’ll still be able to reach us at our same phone number, but your project manager will be in touch next week with a fancy new direct line phone number. In the meantime, you’ll want to update your rolodex (if you still own one) with our new contact information:

radg-is-moving-ftr

Thanks for your patience, and we look forward to working with you in our new building.Your friends at Real Art

p.s. If you want to see what the move hype is all about, check out the latest pictures on our Flickr account. Better yet, follow us on Twitter and track the progress of the move. And finally, watch for our official new location celebration later this fall! More info to come, so stay tuned.

© 2009 Real Art Design Group (www.realartusa.com)

RADG Puppets invade National Addy competition

ra_009021
Via: RADG Blog

First some background – You might not know that entries that win the top Gold Award, or Hermes head at the GDAA’s Hermes Awards, are then eligible to move on from local judging to a district competition.

Now the cool part – Real Art is proud to announce that our holiday puppet self-promotion has won a Gold Addy Award at the district level and will now move on to be judged again at the AAF National Addy competition in Washington DC!  In all the years of winning these awards, we’ve never had a piece move on to the National competition!

We were also awarded a district silver award for the EIM International Treasures packaging project – hats off to Patrice for spearheading the design.

Congratulations to everyone – our puppet promo truly was a group project – and these accolades just confirm what we’ve thought all along – our puppets are a truly unique gift. A new district trophy will soon be added to our collection – cross your fingers for the National competition coming up June 6, 2009!

Real Art Rocks @ 2009 Hermes

hermes-heads

Via: Real Art Design Group Blog |  Event photos: Flickr Slideshow

Real Art was recognized for our great creative at the 2009 Hermes Awards.  A panel of judges reviewed over 400 entries of creative work from area agencies and recognized Real Art’s work as the best in 6 categories.  We were honored a total of 40 ADDY’s, 6 of them Gold for the following projects:

  • Public Service Collateral – ARC Ohio Red Event Collateral
  • Advertising Industry Self-Promotion – A New Year, A New You Cards & Puppets
  • Collateral Material – Qbase Hello Book
  • Interactive Media – Luxottica Retail Optical Training
  • Sales Promotion – Toyota Financial Services – International Treasures

In addition, Real Art received three special Judges Awards. Real Art’s winning promotions will be automatically entered in a district competition that covers Ohio, Kentucky, and West Virginia. District winners then move on to the national ADDY awards in June.

Several members of the Real Art staff and DCS board members were recognized for their contributions to making the awards event memorable and entertaining. Rob Anspach, Patrice Hall and Brian Ward all donated their time for the evening’s program. In true Real Art style, the staff gathered together for an after party to celebrate all our hard work and accomplishments. Fun was had by all!