Reuben Lucis Goldberg

Ever heard of a Rube Goldberg Machine? Well if you haven’t they were named after Reuben Lucis Goldberg who was an American cartoonist, sculptor, author, engineer, and inventor. Goldberg is probably best known for a series of popular cartoons he created depicting complex devices that perform simple tasks in indirect, convoluted ways – now known as Rube Goldberg machines.

Here’s a good example

Directed by James Frost, OK Go and Syyn Labs. The official video for the recorded version of “This Too Shall Pass” off of the album “Of the Blue Colour of the Sky”. The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The “machine” was designed and built by the band, along with members of Syyn Labs over the course of several months.


3 thoughts on “Reuben Lucis Goldberg

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