Motozuma Autoshow Display

Via: Real Art Design Group Blog

Just because we haven’t done something yet doesn’t mean that we can’t do it.

A wonderful case in point is the brand-spanking-new Motozuma Autoshow display. Motozuma was extended an invitation, by Hyundai to be a part of the prestigious 2010 Chicago Auto Show, held at the McCormick Place. All we needed was to have a display on-hand and ready to roll out at the show. What a great opportunity to get Motozuma out in front of the media and the masses of auto show attendees. The only problem was that there was no existing display.

Flashback two weeks. A design, material list and a plan to build a sweet display, by ourselves, in-house is plotted! The idea is a good one—build a photo mural of a Hyundai car out of pennies, allowing the color values of the coins to represent the tonal values of the car in the picture. The pennies also represent the Motozuma philosophy, people helping people—that many people adding small amounts can create something larger in the end.

Projects of this nature are always challenging and usually require one part rising to the challenge, one part faith that it will work out as planned, or that we can make it work out, and two parts hard work. So we set forth on the task-at-hand by procuring lots of pennies.

How many pennies will you need to create a wall sized mural of a car? Well we started with 15,000 (300 rolls) and sorted them into groups of four distinct color values; super shinny, middle, shipwrecked (because they look like they were in buried treasure) and black (spray painted). From there the colors in the photo were matched to one of the four tones of our pennies. A grid was created and used to track and guide the placement and positioning of each of the 11,648 pennies, ($116.48) that make up the picture of the car.

The pennies were all placed heads up, in the same direction on two 4′ x 8′ panels, forming the picture, which was supported by two polished steel cross member bars attached at the tops and bottoms to a pair of eight foot tall, end pieces covered in sexy, gloss black, high pressure laminate with flat black vinyl decals and two 24″ video displays—each running a Motozuma video promo reel.

After a couple weekends of burning the midnight oil and working through the manufacturing, fabrication and penny processes we were finally ready to make a crate and transport the display to Chicago. The enclosure that was used to protect the display on it’s travels was almost as substantial an undertaking as the display itself. Twelve hours before the display was due on-site. and after a bit of size induced drama, solved by semi-clear minds, many hands and brute strength we loaded the new Motozuma display into a 16 foot panel truck and took off in a snowstorm bound for Chicago.

After a thankfully uneventful trip to Chicago we unloaded the display in the cavernous staging area of McCormick Place and were turned around and back on the road heading for Dayton within an hour or so.

It’s always great when the whole team is involved to complete a project and this display is a classic example of the Real Art can-do spirit. Beginning with the concept and design, through the process of sorting and creating the penny mural, obtaining materials, fabricating and building the display and shipping crate. Working out the video and technical aspects of the project, the logistics of paperwork, scheduling, photography, packing and transporting the display to the show and much more. Thanks to the whole team.

Be sure to check out the rest of the photos of the display here

And as if all that is not enough…just wait there’s more!

While sorting pennies we found the following oddities:
16 wheat pennies ranging in dates from 1941 through 1958.

One novelty stamped Apollo moon landing penny with a date of 7-20-69. We further went on to find that the practice of stamping things into pennies was pretty popular in the 60s and 70s. There was a scull and crossbones, Kennedy’s face, a USA map, an owl and a popular variation of a penny with Lincoln smoking.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s